Green packaging design is a packaging design process with the core concept of environment and resources. Specifically, it refers to the selection of suitable green packaging materials, the use of green technology means, structural design and beautification decoration design for packaged goods.
The material elements include basic materials (paper materials, plastic materials, glass materials, metal materials, ceramic materials, bamboo materials, cortical materials, and other composite materials) and auxiliary materials (adhesives, coatings, inks, etc.). It is the material basis for the realization of the three functions of packaging (protection, convenience and sales), which is directly related to the overall function and economic cost of the packaging, the production and processing methods and the recycling of packaging waste.
Material selection in green packaging design should follow the following principles:
Lightweight, thin, easy to separate, high performance packaging materials;
Recyclable and renewable packaging materials;
Edible packaging materials;
Degradable packaging material;
Packaging materials for natural ecological energy developed using natural resources;
Try to use paper packaging.
Try to use the same material for packaging.
As far as possible, the package can be reused, not just the packaging material can be recycled and reused. (Like standardized trays, can be reused dozens or even thousands of times)
The shape of the package is a major aspect of the package design, and the form factor includes the size and shape of the package display surface. If the shape is designed reasonably, it can save packaging materials, reduce packaging costs, and reduce environmental pressure. When considering the form factor of the package design, the geometry that saves the raw materials should be preferred. In various geometries, if the volume is the same, the surface area of the spherical body is the smallest; for the prism, the surface area of the cube is smaller than the surface area of the cuboid; for the cylinder, when the height of the cylinder is equal to the diameter of the bottom surface, Its surface area is minimal.
Excellent packaging shape design should follow the following principles:
Combine the characteristics of the product itself, and fully utilize the form of the US law of the shape factor of the product;
Adapt to market demand, conduct accurate market positioning, and create brand personality;
To "overall, thin, short, small" to prevent excessive packaging, exaggerated packaging and useless;
Drawing inspiration from nature, using the analog approach to design innovations in packaging shapes;
Fully consider environmental and ergonomic elements;
Actively use new processes and new materials to design modern packaging shapes;
Vigorously develop a series of packaging shape design.
In order to truly meet the standards of green packaging, it is not perfect to rely solely on the above four points, and it also needs green packaging technology as a supplement. The technical elements mentioned here include equipment in packaging design. Process. Energy and technology used. The so-called green technology refers to a technical system that can reduce pollution, reduce consumption, control pollution or improve ecology.
The technical elements of green packaging design include the following:
Processing equipment and energy used should be environmentally friendly, and produce no harmful air, liquid, light, heat, or taste. Contaminated production processes and production processes do not use low-energy equipment for the environment. No toxic or harmful substances are produced during processing;
Enhance research on detachable packaging design so that consumers can easily disassemble packaging according to environmental requirements;
Strengthen the research and development of green additives and green inks.