Packaging elements include packaging objects, materials, shapes, structures, protective techniques, and visual communication.
In general, product packaging should include trademarks or brands, shapes, colors, patterns and materials.
Trademark or brand
A trademark or brand is the most important component of a package and should occupy a prominent position on the package as a whole.
Appropriate packaging shapes are advantageous for storage and display, as well as for product sales. Therefore, shape is an indispensable combination of components in packaging.
Color is the most stimulating component of the packaging. The combination of tones that highlights the characteristics of the product not only enhances the brand's characteristics, but also has a strong appeal to the customer.
The pattern in the packaging is like the picture in the advertisement, its importance and indispensability are self-evident.
Selection of packaging materials
The choice of packaging materials not only affects the cost of packaging, but also affects the market competitiveness of this product.
The label is generally printed with the contents of the package and the main ingredients contained in the product, the brand logo, the product quality grade, the product manufacturer, the date of manufacture and the expiration date, and the method of use.